Now that I am used to PAYING AN ADDITIONAL FEE for my LUGGAGE, United Airlines is forcing me to PAY FOR MY SEAT when I go to check in on a flight that has already been paid for.
Oh, but wait - they are offering me a free drink to help take the sting away…
Starbucks Is the First Brand to Reach 10 Million Facebook Likes
via insidefacebook.comStarbucks became the first brand on Facebook to collect a fan base of 10 million on Wednesday. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans.
MyAds.com Downplays MySpace Ad Inventory
I recently revisited MyAds.com to give my POV to a colleague and found it rather interesting that a platform which started out as the self service ad network of Myspace (https://advertise.myspace.com) is now touting “Across the Fox Audience Network”.
Since Myspace ads are known to have extremely low user engagement, not to mention the lowest age demographics on the web, it seems as though Fox is attempting to disguise their ad network by downplaying the amount of Myspace inventory (by not mentioning it) on almost every page of MyAds.com. Anyone in the online media space knows that Fox has been struggling with excess/devalued inventory on Myspace, so I only think that un-savvy small business owners would buy into this platform.
The Old Spice Guy spent another day engaging fans and influential people via various social media platforms, including YouTube and Twitter. Custom, real time videos are witty and I would imagine will surge through the internet over the next week.
Ben & Jerry's Explores Augmented Reality
Ben & Jerry’s worked with its PR firm, Edelman, and “imaginative tech” development shop Circ.us, which used metaio’s Unifeye Mobile SDK to roll out natural feature tracking on the iPhone.
Warner Brothers and Verizon Partner for 'Inception' Marketing Stunt
Droid Phone App, Microsite and a Mobile Game Help Build Buzz
Some doctors using Facebook and Twitter
An increasing number of doctors are using tools such as Facebook and Twitter to stay in touch with their patients and build a sense of community around their practices. The field is largely unregulated, but even socially savvy doctors say they’re wary about answering specific medical questions online.
Foursquare appears to be winning the location war
- As of today, Foursquare has just over 1.9 Million users. Gowalla has around 340,000.
- At its current pace, Foursquare will surpass 2 Million users within a week.
- Foursquare is adding almost 10x as many new users per day as Gowalla and, despite a significantly larger base, has a daily percentage growth rate that is 75% higher than Gowalla’s.
- Currently, Foursquare has about 5.6 Million venues and Gowalla has 1.4 Million venues.
- 1 in 3 venues on Foursquare have been checked into only once or never.That number is 1 in 4 on Gowalla.
- The most popular venue name is “Home,” followed by national fast food chains like “McDonald’s” and “Burger King”
- On Foursquare, men outnumber women almost 2-to-1. Exact gender breakouts are not available for Gowalla, but the most popular first names suggest a similar distribution.
Groupon Uses Multi-Domain Strategy to Dominate SERPs
The consumer packaged goods industry has been fighting for real estate in store shelves for decades. Now, the battle for search engine results page (SERP) real estate is on. Knowing that many consumers turn to search engines for “unbiased” information on companies that they are ready to make a transaction with, companies are getting savvy and putting an effort towards managing their brand reputation in the SERP on major search engines.
One effective way to accomplish this is by maintaining multiple, branded web properties and social profiles. Groupon, a popular social coupon website is doing this by having distinct web properties with unique domains for different audiences, such as grouponworks.com for prospective clients and liveoffgroupon.com to support a consumer-focused campaign. Currently, they completely control 8 of the top 11 results in Google for their name and indirectly control the content on Wikipedia, which holds the 5th position.
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