May 2012
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April 2012
3 posts
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Skype to Slam Social Networks in Upcoming Campaign
Skype is spending $12,000,000 to draw attention to the personal connections created through its chat, video and voice platform. The campaign uses the slogan “It’s time for Skype” and slams popular text based social networks with catch phrases like:
“When did LOL replace the sound of laughter?”
“When did it become okay to text mum happy birthday?”
“Humans were made to look, listen and feel.”...
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March 2012
2 posts
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February 2012
2 posts
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How (and why) to clear your Google search history...
Google’s new privacy policy goes into effect on March 1. Basically, it allows the company to “combine information you’ve provided from one service with information from other services.” To understand why this is a big move and why you should take this data merge seriously, think of the two types of data that a company like Google has about you:
behavioral - what you do on...
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December 2011
3 posts
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How to stop holiday advertisers from following you
Now that your gift giving has slowed, you’ll begin to notice a lot of “re-targeting” by advertisers that you may have visited during your online shopping. I personally was being annoyed by the frequency of ads from the same advertisers that I had visited and not purchased from.
Here is a simple way to remove yourself from behaviorally targeted ads that attempt to get you to come...
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October 2011
1 post
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Google’s Ad Rank to Consider Phone Calls, Not Just... →
September 2011
5 posts
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.XXX Domain Update : what you need to know
The ICANN (Internet Corporation for Assigned Names and Numbers) has approved a new TLD (top level domain) being managed by ICM Registry, a Canadian company eastablished in Delaware.
XXX domains will be available for sale to the general public on December 6, 2011. Domain names using .XXX, as you can probably guess, are for use in connection with websites featuring adult content.
While the general...
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August 2011
2 posts
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July 2011
4 posts
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Using Google+ Circles
Online social platforms attempt to force us to map our ever-changing social graph. Google+ uses “circles”, which makes dragging and dropping our connections into animated buckets – dare I say – fun.
Here are some reasons why and how you should use Google+ Circles:
PRIVACY is a key use of putting people in custom circles with appropriate settings to avoid viewing by outsiders. If you are like me,...
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Anonymous asked: Why is internet(s) plural?
June 2011
2 posts
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How should my business use social media?
I recently responded to a broad question “how should businesses use social media” in a forum and thought it was worthwhile to repost my brief response here.
As a digital marketing consultant for many business types, I’ve seen a lot of attempts at incorporating social media into the marketing mix.
A common pitfall of “using social media” is that it is...
May 2011
3 posts
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How I drove 1000+ fans to a new Facebook page in 1...
Concept: My Fat Pet (facebook.com/myfatpet) Time period: April 26-May 3 (1 week) Hours invested: 4.5 Media budget invested: $36.56 Fans recruited: 1,000+ Page Views: 7,280 Page interactions: 84 (comments, fan posts) Supporting Platforms
Twitter (@myfatpet)
Tumblr (myfatpet.tumblr.com)
Wordpress (myfatpet.com)
While I consult companies and brands on social media marketing, the layers of...
April 2011
4 posts
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3 Google Labs experimental services worth checking...
Google Fast Flip
Get quick snapshots of controversial, recent and popular articles from top news websites. One click - or one swipe - and the next content piece is served up in an instant. Customize what you want to see within their very minimalistic design. Great for researchers and writers and anyone who is concerned about what’s happening in the world.
Google Scribe
Google Scribe...
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What do they know about you? 4 online privacy...
The NAI Opt-out Tool
Simple tool that shows you which tracking cookies are on your computer and allows you to “opt out” of the behavioral advertising delivered by the companies included in the tool.
Note that opting out of a network doesn’t mean you will see online ads. Rather, it means that the network from which you opted out will no longer deliver ads tailored to your web...
March 2011
9 posts
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The evolution of web browsers (infographic) →
A nice visual representation of historic market shares of different web browsers. It isn’t 100% accurate, leaving out early browsers like Mosaic and SpyGlass by starting with Netscape, but nonetheless easy to skim and understand the high level evolution of web browsers.
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February 2011
13 posts
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LIKE means SHARE for Facebook users
We’ve all seen it, the Facebook SHARE and LIKE buttons on blog posts, videos and other content throughout the web. Until now, LIKE meant a small story posted on your newsfeed and Facebook could get an idea of how important that content is.
It seems that Facebook has released an update that changes the LIKE button’s functionality also SHARE the content. Now, after clicking the LIKE button,...
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How to get lots of followers on Twitter
Almost daily, someone asks me how to get lots of followers on Twitter. In an effort to have a quick response on hand, I’ve jotted down the things that you need to know in order to grow your follower base on Twitter.
Participate You have to talk to people to really connect with them, it’s that simple. Just like any “earned media” channel, if you don’t put in the time, you won’t see results....
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Google Search Finally Going Fully Social With... →
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