October 2007
1 post
1 tag
Honda Wants You to CRAVE Their CR-V
As counterintuitive as it might sound, if you’re doing a web search for “cupcake” in the next few weeks, one of the paid search results you may direct you to Honda’s new micro site.
From what I’ve read, Honda’s ad agency has bought thousands of search terms, such as cupcake, chocolate and other non-automotive terms, to direct consumers to a micro site for its CR-V sport utility vehicle which...