January 2008
1 post
4 tags
Basic URL Strategies for Tracking Offline Channels
I recently had a strategy session with a client and tracking offline channels came up. I thought that it would be good to share some of the basic URL strategies for tracking offline channels and the advantages/disadvantages of each.
Just to set the stage, I’ll outline things in terms of a single website or landing page with the address (URL) www.domain.com. Advantages will be “+” and...