Google has just launched Boost, an extension of their Adwords PPC (paid search) offering. This location-based PPC ad product is intended for local businesses. Google Boost is currently available as a beta version in San Francisco, Houston and Chicago. Don’t get too wrapped up in the hype over this (meant to make smaller, local business owners aware and excited to sink some money into it). This is basically PPC for the local search results - a way for google to get more $$ out of their existing search inventory. It’s debatable as to whether or not it will give “local” business a boost - more likely Google Boost will help big retail chains that have the budget, knowledge and resources to make this happen. Google has been dragging their feet on making inclusion, correction, optimization and analytics for the “organic” local listings any more attainable by the small business owner - they profit more if you yearn for top ranking in the local results and are willing to Pay-Per-Click for it.

Google has just launched Boost, an extension of their Adwords PPC (paid search) offering. This location-based PPC ad product is intended for local businesses. Google Boost is currently available as a beta version in San Francisco, Houston and Chicago.

Don’t get too wrapped up in the hype over this (meant to make smaller, local business owners aware and excited to sink some money into it). This is basically PPC for the local search results - a way for google to get more $$ out of their existing search inventory. It’s debatable as to whether or not it will give “local” business a boost - more likely Google Boost will help big retail chains that have the budget, knowledge and resources to make this happen.

Google has been dragging their feet on making inclusion, correction, optimization and analytics for the “organic” local listings any more attainable by the small business owner - they profit more if you yearn for top ranking in the local results and are willing to Pay-Per-Click for it.

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  1. williamfernandez posted this

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