Location Services Barely on the Map
The Pew Internet and American Life Project released a national survey that found just 4 percent of Americans use location services like Foursquare. That figure is actually lower than when Pew first surveyed online users in May and found 5 percent using a location service. Overall, 7 percent of mobile phone users are also location users. Even among 18-29-year-old Internet users, the figure is just 8 percent.
Unsurprisingly, these services overindex for men, with 6 percent of online men using them vs. 3 percent of women.