CEOs are Using Social Media

Some short case studies CEO’s using social media to create viability, engage with customers and generate tangible results to their bottom line.

• Carmen Magar, CEO of Chocri, a make-your-own chocolate bar company, says the exposure makes a difference.

• Geri Stengel, president of Ventureneer, an online source for small businesses looking to make a social impact, noted that positioning Ventureneer as a trusted source for information among those making a social impact is an important part of their overall strategy.
• Scott Imbrie, CEO of Original Skateboards, LLC launched his first video on YouTube in 2007 — sales went up 40% and never went down.