American Express OPEN, AMEX’s small business division, built an online advertising platform (supported by Clickable) to help small and mid-size companies overcome the complexities of paid search advertising campaigns. SearchManager, as it is being called, aims to simplify search engine advertising to drive sales for small business owners. The platform provides a dashboard and integrates Pay Per Click advertising platforms from Google (adwords), as well as the soon-to-be-merged Microsoft adCenter and Yahoo Search Marketing. AMEX SearchManager also supports Facebook ads.
