Posts tagged Social media
Facebook Snatches Up FourSquare Functionality With DEALS
Yesterday, Facebook launched DEALS, aimed at allowing local businesses to present users with special offers when you check in to their “Place” on Facebook.
On their announcement page, many Facebook users raved about this “innovative” move by the social network. This may be an indicator that Facebook was quick enough to market with this copycat functionality and enough Facebook users may not have jumped on the FourSquare bandwagon yet.
Personally, I still think that Facebook is spreading themselves thin and will wind up in the same boat as MySpace. (remember that phenomenon?)
Deals will only be available in the United States initially.
Columbia Sportswear entices users to share silly videos promoting their Omni Heat product line by adding a few exclusive videos for those that do.
Edge Shave Gel's "Anti-Irritation" Social Campaign
Smart tie in with social and their product…will keep an eye on this one…
Seesmic Desktop 2: The ultimate platform aggregator?
If Seesmic Desktop 2, which runs on Silverlight, is as good as they are hyping it up to be as it comes out of beta, this may be a killer platform of platforms.
Even the Best Social Media Practitioners Must Bow to the Legal Department During Crisis
JetBlue seems to be torn between using its 7-person social media team to capitalize on the recent situation with Steve Slater and staying tight-lipped due to possible legal ramifications.
(Steve Slater is a JetBlue flight attendant that quit his job by exiting via the inflatable evacuation slide after an altercation with a passenger)
Cisco Fails With Old Spice Copycat Campaign
Yesterday Cisco paid homage to Old Spice’s recent response campaign with their own YouTube response project, featuring ‘Ted From Accounting.’ Just like Old Spice, Cisco announced the campaign in the morning, asked people to send in tweets, and posted a number of personalized videos throughout the day. However, unlike with the Old Spice campaign, you probably had no idea anything out of the ordinary was going on yesterday. With a mere 2,750 views on 18 videos in the first 24 hours, the campaign paled in comparison to Old Spice’s 40 million plus views. So where did Cisco go wrong?
The Old Spice Guy spent another day engaging fans and influential people via various social media platforms, including YouTube and Twitter. Custom, real time videos are witty and I would imagine will surge through the internet over the next week.
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