The Twitterverse
Brian Solis just put together a visual depiction of the “ecosystem” that has been built around Twitter.
According to a new report by Pew Research Center’s Internet & American Life Project, eight percent of the American adults who use the internet are Twitter users.
Some of the groups who are notable for their relatively high levels of Twitter use include:
Smart tie in with social and their product…will keep an eye on this one…
Twitter misadventure at H&R Block
An H&R Block call center employee went rogue on Twitter the morning after tax day in the US (April 15, 2010). “Kid Fury”, who made this video and explains the situation, decided to have a bit of fun. He went on Twitter and told “all you wonderful people who follow me to call in to H&R Block and ask for Kid Fury.”
H&R Block was actively monitoring their social presence - and with the phones ringing off the hook with calls asking for “Kid Fury”, management snapped into action to identify the rogue employee.
My POV: take this guy off of the phones and put him on the social media team. (duh)
If Seesmic Desktop 2, which runs on Silverlight, is as good as they are hyping it up to be as it comes out of beta, this may be a killer platform of platforms.
Twitter begins throwing business models at the wall…seeing what sticks
A year ago Twitter didn’t have a business model. Now it may have more potential revenue sources than it can keep track of.
On Monday, the company announced that it was adjusting its API to allow ads to appear on third-party apps. Yesterday, it announced it has hired two veteran ad sales people to build out a litany of new advertising options. In recent weeks, it has also launched branded promotions through its “EarlyBird” offers service and opened up commercial accounts
to give business marketing teams access to data and analytics.
The Old Spice Guy spent another day engaging fans and influential people via various social media platforms, including YouTube and Twitter. Custom, real time videos are witty and I would imagine will surge through the internet over the next week.
An increasing number of doctors are using tools such as Facebook and Twitter to stay in touch with their patients and build a sense of community around their practices. The field is largely unregulated, but even socially savvy doctors say they’re wary about answering specific medical questions online.