Posts tagged ads

How to stop holiday advertisers from following you

Now that your gift giving has slowed, you’ll begin to notice a lot of “re-targeting” by advertisers that you may have visited during your online shopping. I personally was being annoyed by the frequency of ads from the same advertisers that I had visited and not purchased from.

Here is a simple way to remove yourself from behaviorally targeted ads that attempt to get you to come back and buy from them.

Note: many of the companies bury the opt out link on the page, simply scroll down and look for the OPT OUT or use your FIND function to search for it on the page.

OPEN X (click on SET OPT OUT COOKIE)
http://www.openx.com/about/privacy-policy

GOOGLE AD NETWORK
https://www.google.com/settings/ads/

ADBRITE
http://www.adbrite.com/mb/behavorial_optout.php

AD ROLL
http://www.adroll.com/about/privacy

APP NEXUS
http://www.appnexus.com/platform-policy#choices

AOL
http://advertising.aol.com/privacy/advertisingcom/opt-out

As in-feed ads appear, Facebook attempts to educate users on “how they make money” (click through for landing page)

As in-feed ads appear, Facebook attempts to educate users on “how they make money”

(click through for landing page)

What do they know about you? 4 online privacy resources you should visit today

Simple tool that shows you which tracking cookies are on your computer and allows you to “opt out” of the behavioral advertising delivered by the companies included in the tool.

Note that opting out of a network doesn’t mean you will see online ads. Rather, it means that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

View and edit the information Google uses to show you interest-based ads on websites in Google’s ad network. Add or remove interest categories associated with your web browser, or opt out of seeing behaviorally targeted ads altogether.

Find the answer to the question, “What does Google know about me?” with this service, which shows you information stored in your Google Account. From one central location, you can easily change your privacy settings for services such as Blogger, Calendar, Docs, Gmail, Picasa, and Google Profiles.

2o7.net and omtrdc.net are domains used by Adobe to help provide portions of its SiteCatalyst, DataWarehouse and SearchCenter products. Specifically, these domains are used by Adobe to place cookies, on behalf of its customers, on the your computer if you visit one of their customers websites.

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How to opt-out of Google Ad targeting based on your interests and demographics As you may or may not be aware, many online advertising networks target you based on sites you have recently visited and data they can glean from how you surf the web. Some people find it useful to see ads customized for them, some people find it invasive. Either way, you have a choice and can remove the data stored in your browser used to track your behavior and serve you ads.

How to opt-out of Google Ad targeting based on your interests and demographics

As you may or may not be aware, many online advertising networks target you based on sites you have recently visited and data they can glean from how you surf the web. Some people find it useful to see ads customized for them, some people find it invasive. Either way, you have a choice and can remove the data stored in your browser used to track your behavior and serve you ads.

Google AdWords launches contextual targeting tool

Google has just launched Boost, an extension of their Adwords PPC (paid search) offering. This location-based PPC ad product is intended for local businesses. Google Boost is currently available as a beta version in San Francisco, Houston and Chicago. Don’t get too wrapped up in the hype over this (meant to make smaller, local business owners aware and excited to sink some money into it). This is basically PPC for the local search results - a way for google to get more $$ out of their existing search inventory. It’s debatable as to whether or not it will give “local” business a boost - more likely Google Boost will help big retail chains that have the budget, knowledge and resources to make this happen. Google has been dragging their feet on making inclusion, correction, optimization and analytics for the “organic” local listings any more attainable by the small business owner - they profit more if you yearn for top ranking in the local results and are willing to Pay-Per-Click for it.

Google has just launched Boost, an extension of their Adwords PPC (paid search) offering. This location-based PPC ad product is intended for local businesses. Google Boost is currently available as a beta version in San Francisco, Houston and Chicago.

Don’t get too wrapped up in the hype over this (meant to make smaller, local business owners aware and excited to sink some money into it). This is basically PPC for the local search results - a way for google to get more $$ out of their existing search inventory. It’s debatable as to whether or not it will give “local” business a boost - more likely Google Boost will help big retail chains that have the budget, knowledge and resources to make this happen.

Google has been dragging their feet on making inclusion, correction, optimization and analytics for the “organic” local listings any more attainable by the small business owner - they profit more if you yearn for top ranking in the local results and are willing to Pay-Per-Click for it.

The Top 10 Viral Video Ads of All Time

Who’s No. 1? It’s Not Old Spice, Nike or Even Evian

A little over five years ago, YouTube ushered in a new genre of video advertising, one that succeeded on its ability to rise above a world of pet tricks and backyard stunts, to entertain and to be passed around. Call them “viral” videos, super-sized TV ads, branded videos or just plain commercials, a few of them have crossed a significant psychic milestone: 100 million views and counting.

MyAds.com Downplays MySpace Ad Inventory

I recently revisited MyAds.com to give my POV to a colleague and found it rather interesting that a platform which started out as the self service ad network of Myspace (https://advertise.myspace.com) is now touting “Across the Fox Audience Network”.

Since Myspace ads are known to have extremely low user engagement, not to mention the lowest age demographics on the web, it seems as though Fox is attempting to disguise their ad network by downplaying the amount of Myspace inventory (by not mentioning it) on almost every page of MyAds.com. Anyone in the online media space knows that Fox has been struggling with excess/devalued inventory on Myspace, so I only think that un-savvy small business owners would buy into this platform.

An Initial Crack At A Self-Policing System for the Online Ad Industry

Starting this week, AT&T, American Express, Microsoft and dozens of other major marketers will pull the veil off their web ads and show consumers what’s inside.

It’s the first trial of what some hope will become the online ad industry’s long-promised self-policing system designed to stave off the growing forces for regulation in Washington, as well as give consumers more control over how they are targeted by advertisers.