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Older Facebook Users Catching On to “Liking” BrandsUsers ages 55 and up increasingly likely to connect with companies

Older Facebook Users Catching On to “Liking” Brands
Users ages 55 and up increasingly likely to connect with companies

8% of online Americans use Twitter

According to a new report by Pew Research Center’s Internet & American Life Project, eight percent of the American adults who use the internet are Twitter users.

Some of the groups who are notable for their relatively high levels of Twitter use include:

  • Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults.
  • African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.
  • Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.