Posts tagged display advertising

How to stop holiday advertisers from following you

Now that your gift giving has slowed, you’ll begin to notice a lot of “re-targeting” by advertisers that you may have visited during your online shopping. I personally was being annoyed by the frequency of ads from the same advertisers that I had visited and not purchased from.

Here is a simple way to remove yourself from behaviorally targeted ads that attempt to get you to come back and buy from them.

Note: many of the companies bury the opt out link on the page, simply scroll down and look for the OPT OUT or use your FIND function to search for it on the page.

OPEN X (click on SET OPT OUT COOKIE)
http://www.openx.com/about/privacy-policy

GOOGLE AD NETWORK
https://www.google.com/settings/ads/

ADBRITE
http://www.adbrite.com/mb/behavorial_optout.php

AD ROLL
http://www.adroll.com/about/privacy

APP NEXUS
http://www.appnexus.com/platform-policy#choices

AOL
http://advertising.aol.com/privacy/advertisingcom/opt-out

An Initial Crack At A Self-Policing System for the Online Ad Industry

Starting this week, AT&T, American Express, Microsoft and dozens of other major marketers will pull the veil off their web ads and show consumers what’s inside.

It’s the first trial of what some hope will become the online ad industry’s long-promised self-policing system designed to stave off the growing forces for regulation in Washington, as well as give consumers more control over how they are targeted by advertisers.