MyAds.com Downplays MySpace Ad Inventory

I recently revisited MyAds.com to give my POV to a colleague and found it rather interesting that a platform which started out as the self service ad network of Myspace (https://advertise.myspace.com) is now touting “Across the Fox Audience Network”.

Since Myspace ads are known to have extremely low user engagement, not to mention the lowest age demographics on the web, it seems as though Fox is attempting to disguise their ad network by downplaying the amount of Myspace inventory (by not mentioning it) on almost every page of MyAds.com. Anyone in the online media space knows that Fox has been struggling with excess/devalued inventory on Myspace, so I only think that un-savvy small business owners would buy into this platform.