Posts tagged stats
Older Facebook Users Catching On to “Liking” Brands
Users ages 55 and up increasingly likely to connect with companies
8% of online Americans use Twitter
According to a new report by Pew Research Center’s Internet & American Life Project, eight percent of the American adults who use the internet are Twitter users.
Some of the groups who are notable for their relatively high levels of Twitter use include:
- Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults.
- African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.
- Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.
Location Services Barely on the Map
The Pew Internet and American Life Project released a national survey that found just 4 percent of Americans use location services like Foursquare. That figure is actually lower than when Pew first surveyed online users in May and found 5 percent using a location service. Overall, 7 percent of mobile phone users are also location users. Even among 18-29-year-old Internet users, the figure is just 8 percent.
Unsurprisingly, these services overindex for men, with 6 percent of online men using them vs. 3 percent of women.
